Kevin Roldan is a Colombian songwriter, singer, rapper, producer, and collaborator. He has been pursuing a professional music career since he was 13 years old, working in reggaeton and urban pop.

Born in Cali, Roldan was initially obsessed with hip-hop and reggaeton and began singing at the age of nine. Four years later, he took the final step — with finances provided by his parents — of entering a recording studio and cutting the single “Macatraca Contra la Pared,” which was turned rather quickly into a video by the artist and a local filmmaker. It exploded regionally. To promote it, Roldan threw a dance bash at a large hall called Macatraca Party in Cali. Heavily promoted on social media, it sold three-thousand tickets and left another two-thousand people outside.

He took the money he earned and started his own label called Represent Colombia Music to promote his own music as well as other regional artists. Roldan began making videos and issuing digital singles. The videos achieved millions of views on YouTube. He signed a distribution deal with Universal and in 2012 released five singles. 

He cut his self-titled debut album in 2014. It entered Billboard’s Next Big Sound chart at number two and netted a series of collaborative singles through 2015 including; “Salgamos” (feat. Maluma and Andy Rivera ) which quickly rose to #1 in the Colombian Charts, achieved over 300 million views on YouTube and was certified Gold in Spain, “Una Noche Más” (feat. Nicky Jam ) which has achieved over 180 million plays on YouTube, and “Quién Te Va a Amar Como Yo” (feat. Ronald aka “El Killa”), which surpassed again the 130 million YouTube streams mark. 

The following year he was a featured collaborator on singles by  Alexis & Fido, and Duran de Coach, before issuing a pair of his own tracks in July (“Rich Kid”) and August (“Ruleta Rusa”). ~ Thom Jurek, Rovi.